Industry Changes
Zalando, Europe’s largest fashion and lifestyle e-commerce marketplace, reported a boom in pampering and self-care beauty categories, including candles, aromatherapy, and detox products; sales of skin-, nail-, and hair-care products were up 300 percent, year on year.4 That is consistent with results from which most makeup sales in the United States are showing slight declines, compared with the same month in 2019, while sales for nail-care products (218 percent), hair coloring (172 percent), and bath-and-body products (65 percent) are way up
do it yourself and self care beauty products
body wash soap lotion
nail care
hair care
mens grooming
skin care
hair coloring
womens hair removal
nail polish
haircoloring kits
diy nail care
young vs old beauty routines
Cosmetics
Electric Toothbrushes
Eye Creams
yeshadows
Face Washes
Hair Dryers
Hair Treatments
Makeup Brushes
Mascaras
Razors
Skin Care
Sunscreen
At the recent WWD Beauty Summit, beauty industry leaders explained how they're going to change to adapt for the future.
Humans have always been obsessed with beauty. We’re either spending time and money trying to attain what we believe is aesthetic perfection (or its closest relative), or we’re learning about and reveling in its many shapes and forms. Aside from this universal quality of humankind, the beauty ideals
The beauty industry has been resilient in the past. Could this crisis have a different outcome?
Go back a few years and the beauty industry was one of the most shop-based of all. People went into a shop to try products, chat with store staff and see what would work for them. Catwalk shows would dictate trends, which were then taken up by big brands who advertised these products, and people bought them. But with the internet, most specifically social media, this has all changed.
Poshly CEO Doreen Bloch told Insider people might become less reliant on makeup artists and hairstylists as they switch to at-home DIY treatments.